All posts tagged: Ritzer

Fat and Disconnected: An Advice on New Year’s Resolutions

McDonaldization is characterized by efficiency, calculability, predictability, and control in the production of food (Ritzer 1993). Such mechanisms tend to drive individuals to overlook the importance of the five senses when it comes to consuming and savoring food because the harmony between environment and ‘taste’ is disrupted. (Image from chronicle.com)