The Department of Sociology & Anthropology
in partnership with the Institute of Philippine Culture

cordially invites you to the

Launch of the Ateneo Cultural Laboratory 2014
Batangas: Nasugbu, Balayan & Calaca

on February 7, 2014 (Friday)
4:30 to 6:00 p.m.

at the Case Study Room, Social Sciences Building

This activity is part of our celebration of The Social Sciences Week 2014.

The Ateneo Cultural Laboratory (ACL) is a six-unit summer course on the
study, conservation and promotion of the cultural heritage of particular
Philippine districts, towns or cities. Cultural heritage refers to the
traditional knowledge, values, practices and products that a society’s
members regard as important for their identity and which must be
transmitted to future generations, such as socially meaningful landscapes,
indigenous botany, community stories, artistic skills, local sports, and
landmark buildings. Thus, the students embark on studies of built heritage,
indigenous health and food practices, arts in crafts and performance, local
games, rituals and festivals, and the narration of local history and
cultural heritage through tour scripts. Their findings are presented
publicly before various stakeholders and submitted to relevant NGOs and the
local governments concerned so that they can be used for development plans
that will benefit the community. Aside from the presentation to the local
community, the students submit a technical paper on their findings and
present these to the Ateneo de Manila University.

The Ateneo Cultural Laboratory is directed by Dr. Fernando Zialcita and
co-directed by Ms. Nota F. Magno of the Department of Sociology &
Anthropology in partnership with the Institute of Philippine Culture, and
with the participation of the History Department and the Fine Arts
Department. Thus, the course consists of one week of lectures in cultural
heritage, fieldwork methods, and local history. These are followed by two
and a half weeks of fieldwork in the selected field site. For undergraduate
students, this course is credited as SA 114 (Ethnographic Analysis) and SA
159 (Globalization, Localities & Identities). For graduate students, SA 207
(Qualitative Data Analysis) and SA 240.18 (Special topics in Sociology &
Anthropology: Globalization, Localities & Identities).

ACL 2014 will be from April 21 to May 14 in Batangas (Nasugbu, Balayan and
Calaca). For more information, please contact the Department of Sociology &
Anthropology at (02) 4266001 extensions 5270 & 5271 or (02) 4265990, or
email Dr. Fernando N. Zialcita at fzialcita@ateneo.edu or Ms. Nota F. Magno
at nmagno@ateneo.edu.