“Today I will ask him out”, says the girl. It is a common belief that men usually pursue women, but this ad puts gender expectations in a different light. In a society where men are expected to make the first move, would a guy respect a girl if she initiates dates? Would the girl feel desired in the long run knowing that she was the one who made the first move? Is this a matter of individual expression that may merit disapproval or are we trying to challenge traditional gender roles in society?